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Letter from the President
Written by Troy Scheer

Assurance that the motivations of all involved are good, and there is no cause to be protective or careful around the group.

Trust is the cornerstone of any functioning, cohesive team. Without trust success will remain elusive. With trust, client and agency can focus their complete attention on reaching goals and achieving success.

While we consistently utilize available technological tools to serve our clients, we understand one very important thing. People, ideas, and teamwork provide the foundation of every success.

Our focus is serving and supporting our clients by developing, implementing, and managing results driven business and marketing strategies through trust, teamwork, and open communication.

These words define our core beliefs. We challenge you to challenge us to hold them sacred.

Troy L. Scheer
TRANCE Marketing Group

Troy Scheer, president and founding partner of Trance Marketing Group, brings extensive knowledge in brand building and sustainability. Working with local, national, and international clients, he has led the effort in profitable marketing campaigns while building solid relationships for and with clients. Troy developed a marketing/PR initiative for Jani-King International, a global franchise company with more than $500 million in annual sales. The PR program contributed to a doubling of the company's revenue growth forecasts. The results of these efforts helped Troy secure a relationship with The Cruising Club, a fractional boat ownership franchisor with franchises in Australia, North America, and Asia.

Troy provides the ability to integrate strategic planning with tactical implementation, making sure that no areas of a marketing initiative are overlooked. Holding to a strong sense of fundamentals while always exploring new ideas and innovations, Troy has established numerous long-term client relationships during his nearly 15 years in the industry. Some of those relationships include Lamborghini Houston, Motorcars International, National Health Administrators, Jani-King International, Wyndham Jade, Value Added Services, The Cruising Club – USA, FastSigns International, U.S. Global Nanospace, Dynamex, The United Way and YMCA.

Troy is also the VP of Branding and Public Relations for C3i (a capital procurement and market strategy consulting firm for launching new companies), an advisory board member for the Experiential Marketing Forum, and a marketing committee member for the Boy Scouts of America.

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