Posts Tagged ‘brand credibility’

I recently stumbled across this cartoon, and it reminded me of how marketing works for far too many brands. As you read this post, think about what any building would be without a blue print for success. It may look just like the one in the cartoon.
Remember, just because something looks promising from the outside, [...]

Wait a minute. There are only 4 marketing P’s, right? Product, Price, Place, Promotion. There, that puts an end to the silly 5 P nonsense.
Unfortunately, too many CEOs, CMOs, small business owners, marketing firms,  you name it, think in the same terms as that first paragraph. They are focused on all the stuff, crap, junk [...]

It’s great to see that someone else views marketing on the same level I do.  It’s so much more than logos, advertising, press releases, seo, media, etc. I say don’t “do marketing,” “be marketing.”
Great article found by Max Kalehoff at MediaPost.com!
I have been preaching this to clients for years. Every aspect of one’s business is [...]

Don’t let poor experiences destroy your brand’s credibility. Stand out with excellence in a sea of mediocrity.
So what does this really mean? It means that the focus of marketers has shifted (and if it hasn’t it better) from themselves and their brands to how customers experience their brands.
To attract and retain customers, which is the [...]

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