Archive for the ‘Misc Rant’ Category

Digital Technology… Great, But It’s Still All About People.

Came across a great piece from the Chief Marketer website http://chiefmarketer.com/disciplines/online/0707-digital-tips/ the other day as I was doing a little reading catch up. I couldn’t help but shake my head in the affirmative as I read through it. Jeff Maling makes some great points in his post. I thought I’d add my $.02

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Want to know the biggest roadblock to being  successful? It is the naysayers.  And unfortunately, sometimes (perhaps, often) you are your own naysayer.  Here are 31 strategies used by TPEs who have faced the naysayers and defeated them.  Now it is your turn to defeat the naysayers and get down to building a successful business, [...]

Great Companies Don’t Talk Marketing, They Execute Marketing

It’s all about the customer: Period. The entire life force of any company is acquiring and retaining customers. For this simple reason, all company functions must be lead by people with nothing less than an unrelenting “customer-first” marketing attitude.
Remember, every job in any company is a marketing job because every job must directly or indirectly [...]

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I just spoke with my wife regarding a trip she made to Albertson’s to
get groceries. She said it was the most horrible “experience” and she
would “never” go back. It was 11 a.m. and the store was cluttered with
palettes and stockers restocking shelves. When my wife would try to get
a product off the shelf she was [...]

I would imagine you are already asking, “What does he mean by that?” Well, in my fifteen years in the marketing industry I’ve found that there are far too many “executives” who definitely are not leaders. Conversely, I’ve found a lot of leaders who don’t hold a “C” title: CEO, COO, CFO, CMO, you get [...]

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