Archive for the ‘branding’ Category

When it’s time to find the perfect voice talent for your  video recording promo, it is just as important to have a well written script as it is to have a great voice talent to deliver your message. Just keep in mind that the voice over talent does not have to be a expert on [...]

A S.W.O.T. analysis will help you to get to know yourself better, assist you to find out what you do know and, more importantly, what you don’t know. block your ego when going  through the exercise to get the most out of it. The Strengths and Weaknesses are considered to be internal to the business, [...]

Have had a chance to read some insights and nuggets of wisdom on how to make our businesses and life better. I would encourage you to download and read this e-book. It’s an easy read. Each nugget of wisdom is only 200 words or less.
Here are a few of  my favorites from the eBook. Enjoy [...]

I recently stumbled across this cartoon, and it reminded me of how marketing works for far too many brands. As you read this post, think about what any building would be without a blue print for success. It may look just like the one in the cartoon.
Remember, just because something looks promising from the outside, [...]

Wait a minute. There are only 4 marketing P’s, right? Product, Price, Place, Promotion. There, that puts an end to the silly 5 P nonsense.
Unfortunately, too many CEOs, CMOs, small business owners, marketing firms,  you name it, think in the same terms as that first paragraph. They are focused on all the stuff, crap, junk [...]

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