Top 3 SEO Mistakes to Avoid

Whether you have a website or some other online business venture, your goals are the same and that’s to have specific traffic. To go about this, you must get your site ranked high in the search engines. When SEO is done correctly, you get that targeted traffic and they’ll also typically buy, too. On the other hand, if you’re new to the SEO game, it’s important that you learn a few blunders to stay away so that you don’t harm your chances for success.

Your aim should be for the search engines to like you, you don’t want them to ban your site. That’s why you need to learn common mistakes people make so that you can increase your chances of success. You’re about to learn about a few mistakes people make with search engines that hurt their chances of getting good traffic to their websites.

Images do enhance the look of your site, but just like too many cooks spoil the food, having too many images is not good. Too many images and graphics means you’re leaving less room for the search engine friendly content, which can reduce your overall search engine rankings. If your text appears within images, it’s going to reduce the impact plain text on your site can have. Any text you have showing within images can’t be read by the search engines, which means they can’t use those words for SEO purposes. Of course, some graphics are a good idea, so be sure you enter your niche’s keywords within the ALT tags for each image displayed. These tags can be read by the search engines, which can help your rankings somewhat. Consider how long your site takes to load within a browser, as this can matter to your visitors as well as to the search engines. If you have a lot of convoluted code on your site’s pages, it can make your site load more slowly, which could count against you with Google. Where possible, try to avoid internal code on your pages and use an external CSS file instead. When you use external CSS files, your page loading times can improve and become much smoother. Just keep in mind that search engines are looking out to give the best results to their users, and to convince them, you have to become the best. This means your site should be relevant to your visitors as well as appealing to the search engines.

When adding content to your site you must please both the readers and the search engine. Your website might be able to win a design award but no one will really be able to visit it unless you add search engine friendly content to your site. The content on your site plays a big role in your site’s ranking. Try not to add any individual posts to your site that are less than 300-400 words and your keywords should number between 3-5 inside every 100 words of content. The page title should match the keywords of the specific content. Too many keywords in your content will get your site penalized.

Remember that flashiness should be avoided, but if you do use images just make sure they have ALT tags. Avoiding the above mistakes will most definitely help your rankings and keep you safe from getting banned.

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