I recently stumbled across this cartoon, and it reminded me of how marketing works for far too many brands. As you read this post, think about what any building would be without a blue print for success. It may look just like the one in the cartoon.
Remember, just because something looks promising from the outside, [...]

I would imagine you are already asking, “What does he mean by that?” Well, in my fifteen years in the marketing industry I’ve found that there are far too many “executives” who definitely are not leaders. Conversely, I’ve found a lot of leaders who don’t hold a “C” title: CEO, COO, CFO, CMO, you get [...]