Here’s something I found on www.kenradio.com that shows social networking, like radio and television before it, is not just a passing fad.

Global consumers spent more than five and half hours on social networking sites like Facebook and Twitter in December 2009, an 82% increase from the same time last year when users were spending [...]

Came across a great piece from the Chief Marketer website http://chiefmarketer.com/disciplines/online/0707-digital-tips/ the other day as I was doing a little reading catch up. I couldn’t help but shake my head in the affirmative as I read through it. Jeff Maling makes some great points in his post. I thought I’d add my $.02