Seems pretty basic. According to survey results Heidrick & Struggles, the No. 1 focus for C-level executives in 2009 is the customer—acquiring new ones, increasing retention and improving their lifetime value, in that order.
So, if these relatively simple metrics are what C-Level Execs are looking at to determine marketing success, why do so many “marketing [...]

Don’t let poor experiences destroy your brand’s credibility. Stand out with excellence in a sea of mediocrity.
So what does this really mean? It means that the focus of marketers has shifted (and if it hasn’t it better) from themselves and their brands to how customers experience their brands.
To attract and retain customers, which is the [...]