Have had a chance to read some insights and nuggets of wisdom on how to make our businesses and life better. I would encourage you to download and read this e-book. It’s an easy read. Each nugget of wisdom is only 200 words or less.
Here are a few of  my favorites from the eBook. Enjoy [...]

Marketing Spending Pays Off for Small Biz
Well, is this a shazam moment or what? Ok, I’m being sarcastic, but the numbers don’t lie. Quite ironic that this came into my inbox just after my “Is Your Marketing thin?” post. Remember, to have any truly substantial relationship (and that’s what marketing is folks – a relationship [...]

I recently stumbled across this cartoon, and it reminded me of how marketing works for far too many brands. As you read this post, think about what any building would be without a blue print for success. It may look just like the one in the cartoon.
Remember, just because something looks promising from the outside, [...]

Wait a minute. There are only 4 marketing P’s, right? Product, Price, Place, Promotion. There, that puts an end to the silly 5 P nonsense.
Unfortunately, too many CEOs, CMOs, small business owners, marketing firms,  you name it, think in the same terms as that first paragraph. They are focused on all the stuff, crap, junk [...]

Seems pretty basic. According to survey results Heidrick & Struggles, the No. 1 focus for C-level executives in 2009 is the customer—acquiring new ones, increasing retention and improving their lifetime value, in that order.
So, if these relatively simple metrics are what C-Level Execs are looking at to determine marketing success, why do so many “marketing [...]