I would imagine you are already asking, “What does he mean by that?” Well, in my fifteen years in the marketing industry I’ve found that there are far too many “executives” who definitely are not leaders. Conversely, I’ve found a lot of leaders who don’t hold a “C” title: CEO, COO, CFO, CMO, you get [...]
Read the rest of this entry »Wait a minute. There are only 4 marketing P’s, right? Product, Price, Place, Promotion. There, that puts an end to the silly 5 P nonsense.
Unfortunately, too many CEOs, CMOs, small business owners, marketing firms, you name it, think in the same terms as that first paragraph. They are focused on all the stuff, crap, junk [...]
I read something recently that said, the “best” content for being found by search engines and editing in the CMS is plain text, wrapped only by the standard tags – paragraphs, unordered lists, H2, H3, H4, etc.
I agree that there is value in text content and standard tags. However, there has to be an engaging [...]
