Just wanted to re-post this blog from friend of mine who asked me to contribute. My $.02 are in there with the “It’s OK to Get Sacked” tip.

Don’t let poor experiences destroy your brand’s credibility. Stand out with excellence in a sea of mediocrity.
So what does this really mean? It means that the focus of marketers has shifted (and if it hasn’t it better) from themselves and their brands to how customers experience their brands.
To attract and retain customers, which is the [...]