Almost anybody can write good copy if they are willing to work hard and learn the craft. It takes effort and much practice to learn how to write good copy. Many internet marketers simply don’t feel they can spare the time it would take to learn copywriting, so they outsource this work. Of course, even if you plan on hiring professional copywriters for all of your projects, knowing the basics of writing copy can be very helpful. Good copywriters can make their work appear simple and effortless, but they put more into it than you might think. If you want to make your own copy more effective and persuasive, try some of these tips.

Most of the time copy should be less than obvious. You do not want to make people think you’re saying, “Buy this NOW!” These types of pages almost never see large sales volume. You want to write in a way that doesn’t make people feel they are being sold something. You have to consider that your income and livelihood depend on your sales copy, so it has to be written well enough to do that.

Copywriters like to use stories in a sales letters because they’re a subtle but powerful part of bring the reader into the message. You always want to avoid “shouting” that you’re selling something in your message. Those are a huge turn off! Always avoid trying to pressure your reader, but you can effectively create feelings of urgency. Any feelings of pushing, or pressuring, will fail completely. It’s easy to see this if you consider your own various situations in life. Have you ever been totally turned-off from something because of sales pressure? But you most likely did buy from the person who offered no pressure, explained the product benefits, and who was just polite and friendly.

You can also insert headlines into the text to introduce a new concept. Using a headline in the middle of the page, which will be larger and bolder than the rest of the text, is a great way to set readers up for a new idea or sales tactic. It also allows the reader to skim over the page without having to read every single word. Many website visitors will do this to decide if they want to read the whole page or click to another destination.

Copywriting and the words used are what sells anything. Good copy will hold your business together like glue. It’s not exactly rocket science or quantum mechanics – but it will take some time to learn. It’s fine to hire writers for this, but you’ll have a deeper understanding of your own business if you learn something about it. So if your budget doesn’t include this kind of outsourcing, then you can do it on your own and get by. I assume that you are someone who wants to boost their earning income tremendously, so I  would also suggest that you try and take a look at Viral Submitter Pro, a  innovative  hot  solution!

Should you be in the market for  improving your  internet based  revenue producing  pursuits, and  thus would like to become a certainly  better web professional,  then a product which I could  advise one to look at is Viral Submitter Pro.

Following on from my late(a) blog “I want to do my own Search Engine Optimisation SEO“, this series covers each of the seven areas in a little more detail so that you can in truth boost your rankings online to increase sales and revenue.

Key words

Keywords if you don’t know, these are the search descriptions that your potential customers will type into search engines to find what they’re looking for. Depending on how well your website is optimised and coupled with the hunt you undertake to ensure there is demand, this will help to focus the time you invest in Search Engine Optimisation (SEO). A keyword can either be a single word or a group of words that create a keyword phrase.

E.g.

A single Key word : “SEO”

A keyword phrase: “Search Engine Optimisation”

1. Research – Is there demand?

Before you start out with SEO and its other components, research is your first step. Without establishing if there is demand for your products or services, or if your products and services match phrases and keywords that already have demand on the major search engines, this should be your priority.

Here’s a story I see all too often.

I can get you to number one for your company name in your town or city. Or I can get you to number one for a specific key phrase in your town or city. How egotistic are those statements?

Note this down!

When there is no real facual based demand for your business name or a key phrase related to your geo graphic location, why would you want to be number one any way? The best thing to do before any ranking is targeted, is to research based on actual KPI’s from the search engines. One of the first steps to this research can be done through using Google Adwords Keyword Tool.

1. Google Adwords Keyword Tool

See for yourself what Google is recording. Check this website out : https://adwords.google.co.uk/select/KeywordToolExternal now you can start checking to see if there is demand for the key phrases you wish to target, on yeah almost forgot as well as researching what you think you should be targeting Google will also give you suggestions! Now isn’t that interesting? Yes.

So type in your keywords and not only will you get suggestions but you can see how many searches there are monthly for your key phrase, you can export the key phrases to an excel spread sheet, or text file which is useful for saving to your computer.

Now you have key phrases for which you know there is demand now you can start to think about your competitors and find out who they are.

So you’ve well-tried and tested Google Adwords Keyword Tool, but there’s actually lots more information available to you when researching your Keywords.

There are a few tools I really recommend you try, SEO Elite and Web CEO. Both offer further information on key phrase searches along with further information combined to give you some crucial information on your competition at the same time. The one thing with these tools is that they not only pull data from Google searches but they can also retrieve data from other leading search engines which can be of great use to you and your Online Marketing / SEO

1. decision making on your keywords

Now you have your list of possible key phrases that you wish to rank well for, you need to check on a number of factors and not to the lowest degree of all, your competitors.

What you can do next:

Read the follow up to this blog: SEO 2 of 7: Your SEO Competitors.

Useful Websites:

• Google’s Keyword Tool
• Google Search Based Keyword Tool
• SEO Elite
• Web CEO

It would be great to hear from you and your views on this topic , if you’ve got any good comments or recommendations to add to this please do below now. Good luck with your online marketing.

Leon.

The internet truly is a gold mine just waiting to be excavated. There are countless different methods that you will be able to try to make a living online. As an Internet marketer, you have access to almost each and every market imaginable. You just need to take the initiative and make contact with the market and show what you have to offer them. There is plenty of info on internet marketing out there, is it as simple as these people make out?

Traffic generation is a task that has caused trouble for many people, especially those that are not really sure of what they are doing. You will find that the internet contains plenty of information on how best to market your site and drive traffic your way. All this different advice can confuse you. As you try and gain more and more knowledge, you may find yourself getting more confused about what the best course of action is. This isn’t how it has to be. Generating traffic really is not brain surgery. The main ingredient is common sense, target the correct people. This article will show you that traffic generation need not be an insurmountable task for your business and will show you how to exceed expectations.  Traffic is so important for every website whatever the niche from dentistry to laser skin resurfacing.  Every method should be employed.

If you have the time to do a seriously thorough job of it, blog commenting is a great way to spread the word about your site. You target those popular blogs that are relevant to you product and comment on their sites. The comments that you post on these blogs shouldn’t include anything promotional. You will undermine your authority if you spend the whole time promoting your site. Try to keep your posts informative, give advice in a friendly manner and not a sales pitch. You will not have your comments deleted this way and you will create a name for yourself as somebody who has knowledge in that particular field. Once you create a brand of yourself you can let your own site be known and watch the traffic flood in. It really is a great way to create traffic that is targeted, this means traffic that is the right kind and comprises of people likely to be interested and buy whatever it is you offer. Many marketers overlook the importance of word of mouth. It should be noted that there is no need for word of mouth to merely be generated from viral marketing campaigns. Word of mouth begins with your own friends and family. Those that know you best will be pest suited to spreading the word about what it is that you are doing. They are the people that ultimately care about your well being, so they are the ones that will try hardest to make you succeed in your efforts. And things get better if they have an online presence such as a blog, because they will already have visitors, which means they can blog about your site and give you the needed exposure.

Classified sites used to be popular with internet marketers, however recently there is a belief that they no longer work. This is not true, posting advertisements on free classified sites is still a great way to get some high level traffic. Sites such as eBay, Gumtree or Craigslist can really benefit your marketing schemes. Just because something is free does not make it weak, sometimes free advertising can even be more productive than paid advertising.

Generating traffic is an internet marketing skill all on its own, once you master this skill you will reap the endless rewards. It’s one of the most important things that you will ever learn in terms of your online success. Don’t be afraid to take risks and put in the time and effort required, and you’ll start seeing results in no time.

When it’s time to find the perfect voice talent for your  video recording promo, it is just as important to have a well written script as it is to have a great voice talent to deliver your message. Just keep in mind that the voice over talent does not have to be a expert on what they are reading  , they only need to use the correct inflection and emphasis throughout the script. As long as the script is written decently  , a professional voice talent will be able to sound knowledgeable and believable during the promo. 

Don’t just rush out to try to find a so called expert in your industry to read your script, instead think about the message you are trying to portray with the promo. Is the promo trying to convey a light hearted message, possibly about a new television comedy coming to your network? Be sure that the talent you end up with  can read your script in a tone that matches your marketing goals . While experience is a key theme, direction of a voice over talent is also very important. Inflection and tone of a delivered promo piece is paramount . Obviously the delivery of a serious issue such as creating noise around a political special interest group will be considerably different from a new movie promotion. 

Whatever the purpose and intention of your radio or television promo , a good union between script, voice talent, and directionis definately essential to your success  Even if you do not have a specific voiceover talent in mind, your script should be written in such a way that only a small handful of deliveries will come together  with the message. From there, it will just be a matter of listening to demos to see if any voice talents interested in your job are able to deliver the message in the tone your company is looking for. If the demo recordings sitting on your desk are not of interest, it might be time to do a little searching online. Credible voice talents will have most defitantly have sample demos available for your production team to look over, until you find the voice talent that fits your promo’s script. 

After the script is done, the voice talent has delivered a product to your liking, and the production team has edited and produced the final cut, your television promo will be ready for air. Making the right choices for your production will at last help in receiving a much higher return on your investment, building your brand and raising the company credibility.

A S.W.O.T. analysis will help you to get to know yourself better, assist you to find out what you do know and, more importantly, what you don’t know. block your ego when going  through the exercise to get the most out of it. The Strengths and Weaknesses are considered to be internal to the business, whilst the Opportunities and Threats are external to the business.

• Strengths are discovered throughout your business history. What are the things that your business does well? Does your product or service have a uniqueness or exclusivity that sets it apart in the market place? Do you have a skill that is in demand and hard to find?
• A Weakness is a restriction, fault, or defect in the business, product, or yourself, that  will prevent it from achieving its overall outcomes.
• An Opportunity is any favorable situation in the business’s current industry. It’s usually a trend or change of some kind, or an overlooked need, resulting in a higher demand for a product or service. This could be a chance to grow the business by meeting the new demand. Are there new products or existing services you could deliver that are not being marketed to key clients?
• A Threat is any unfavorable situation that could slow down or interrupt your growth. The threat may be a barrier, a constraint, or anything external that might cause problems, or prevent you from achieving your outcomes.

In general, a good strategy is to take advantage of the opportunities you identified, and focus on your strengths to avoid any threats and weaknesses. A good starting point for your SWOT is to perform a Competitor Analysis and stack up your offering against the competition. Look at their pricing, employee skill set, marketing strategies, image,customer experience,product quality etc. This is a great way to see whether your assessment of yourself is valid.

• Strengths may be represented as exclusive product or service offerings, supply contracts,supply chain expertise, speed of service, employee skills and experience, or proprietary technology.
• Examples of weaknesses: bad customer service, late deliveries, unreliable suppliers, limited products/service. Bad website, low financial funds. Etc
• Examples of opportunities: emerging trend for a particular service or product, closing down of a competitor’s business, change of affiliate commissions.
• Examples of threats: new competitors setting up on the Internet, a particular product or service becoming outdated, cheaper products becoming available.

The second part of a SWOT analysis is to evaluate the information to determine strategies and activities that can be implemented to maximize opportunities, capitalize on strengths and mitigate weaknesses and threats. If you have a management team then it is more effective to create the SWOT with their input rather than conducting it solo.

Once performed the SWOT will produce valuable information. Remember to take the next most important step and act on that information.