When budgeting for gadget purchases, you should definitely include phone recorders as a top priority . These devices are very beneficial particularily if you need to keep track of various phone calls coming in and out of your office . You can control your employees by using the phone recorders . Such devices can be installed in each of your office rooms in order to pay attention to everything that is going on when you are not around . Therefore, you will have to take a better look at the wide variety of gadgets that can be found in order to choose the ones that can meet your needs and requirements . If you are a journalist, you could use recorders to capture every detail of interviews .

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These devices are the smartest protection so that you won’t miss the important details and important conversations . This is one of the most effective tools you can own and it is high time for you to provide yourself with quality telephone recorders . Such devices may come in various qualities, sizes and shapes . Therefore, make certain you shop around and find the best device that meets your requirements . Such devices can provide you with a searchable database and you can use the database as often as you feel like it because it will always be there . You can also choose a device that can provide you with transcriptions options to optimize your time .

So, if you think it’s time for phone recording, you should look at local and federal laws to be sure that using phone recorders for your purpose is legal . This aspect is of paramount importance especially if you are planning to use the device for a longer period of time . The phone recording devices are to be regarded as extremely powerful tools and you will not have to spend a fortune in order to provide yourself with one of them . They were designed in order to capture the voices by using a digital file format . This format can be uploaded to your computer for storing the entire conversation . So, you need to shop around in order to find out more about the right type of phone recorders that can meet your daily demands .

Leadership Inspires Excellence

I would imagine you are already asking, “What does he mean by that?” Well, in my fifteen years in the marketing industry I’ve found that there are far too many “executives” who definitely are not leaders. Conversely, I’ve found a lot of leaders who don’t hold a “C” title: CEO, COO, CFO, CMO, you get the idea. These executives are really just managers. They manage tasks. Unfortunately, they don’t have the skills to inspire and lead people. As you read on,  I will share my experiences in the marketing and advertising arena to show you that you quite likely have the skills to be a leader and just haven’t practiced them enough to be confident. (more…)

Here’s something I found on www.kenradio.com that shows social networking, like radio and television before it, is not just a passing fad.

Global consumers spent more than five and half hours on social networking sites like Facebook and Twitter in December 2009, an 82% increase from the same time last year when users were spending just over three hours on social networking sites. In addition, the overall traffic to social networking sites has grown over the last three years. Globally, social networks and blogs are the most popular online category when ranked by average time spent in December, followed by online games and instant messaging. With 206.9 million unique visitors, Facebook was the No. 1 global social networking destination in December 2009 and 67% of global social media users visited the site during the month. Time on site for Facebook has also been on the rise, with global users spending nearly six hours per month on the site, according to a new study by Nielsen.

Social Media Global Usage

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Have had a chance to read some insights and nuggets of wisdom on how to make our businesses and life better. I would encourage you to download and read this e-book. It’s an easy read. Each nugget of wisdom is only 200 words or less.

Here are a few of  my favorites from the eBook. Enjoy these snippets and go download the entire eBook for FREE at What Matters Now – Things to think about (and do) this year. That’s 2010, just in case your were wondering. (more…)

Marketing Spending Pays Off for Small Biz

Marketing Spend Shows Increased Revenue

Well, is this a shazam moment or what? Ok, I’m being sarcastic, but the numbers don’t lie. Quite ironic that this came into my inbox just after my “Is Your Marketing thin?” post. Remember, to have any truly substantial relationship (and that’s what marketing is folks – a relationship between brand and customer) one must invest or spend, however you look at it, in making the relationship beneficial and sustainable.