Wait a minute. There are only 4 marketing P’s, right? Product, Price, Place, Promotion. There, that puts an end to the silly 5 P nonsense.
Unfortunately, too many CEOs, CMOs, small business owners, marketing firms,  you name it, think in the same terms as that first paragraph. They are focused on all the stuff, crap, junk [...]

Came across a great piece from the Chief Marketer website http://chiefmarketer.com/disciplines/online/0707-digital-tips/ the other day as I was doing a little reading catch up. I couldn’t help but shake my head in the affirmative as I read through it. Jeff Maling makes some great points in his post. I thought I’d add my $.02

The word for the day- is to THINK DIFFERENTLY.  We are in a tough economy.  Businesses will succeed or fail based on our ingenuity and our ability to think differently.  This can take on several forms.  Allow your mind to stretch.  Your actions will never supercede a journey that your mind hasn’t already taken.  Take your [...]