I recently stumbled across this cartoon, and it reminded me of how marketing works for far too many brands. As you read this post, think about what any building would be without a blue print for success. It may look just like the one in the cartoon.
Remember, just because something looks promising from the outside, [...]

Wait a minute. There are only 4 marketing P’s, right? Product, Price, Place, Promotion. There, that puts an end to the silly 5 P nonsense.
Unfortunately, too many CEOs, CMOs, small business owners, marketing firms,  you name it, think in the same terms as that first paragraph. They are focused on all the stuff, crap, junk [...]

Came across a great piece from the Chief Marketer website http://chiefmarketer.com/disciplines/online/0707-digital-tips/ the other day as I was doing a little reading catch up. I couldn’t help but shake my head in the affirmative as I read through it. Jeff Maling makes some great points in his post. I thought I’d add my $.02

I read something recently that said, the “best” content for being found by search engines and editing in the CMS is plain text, wrapped only by the standard tags – paragraphs, unordered lists, H2, H3, H4, etc.
I agree that there is value in text content and standard tags. However, there has to be an engaging [...]

Seems pretty basic. According to survey results Heidrick & Struggles, the No. 1 focus for C-level executives in 2009 is the customer—acquiring new ones, increasing retention and improving their lifetime value, in that order.
So, if these relatively simple metrics are what C-Level Execs are looking at to determine marketing success, why do so many “marketing [...]