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	<title>TRANCE Marketing Group &#187; Marketing</title>
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	<link>http://trancemarketinggroup.com/blog</link>
	<description>Marketing Blog</description>
	<lastBuildDate>Tue, 07 Dec 2010 14:29:00 +0000</lastBuildDate>
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		<title>Common SEO Errors You Shouldn&#8217;t Make</title>
		<link>http://trancemarketinggroup.com/blog/2010/06/28/common-seo-errors-you-shouldnt-make/</link>
		<comments>http://trancemarketinggroup.com/blog/2010/06/28/common-seo-errors-you-shouldnt-make/#comments</comments>
		<pubDate>Mon, 28 Jun 2010 17:13:22 +0000</pubDate>
		<dc:creator>Troy Scheer</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing ROI]]></category>

		<guid isPermaLink="false">http://trancemarketinggroup.com/blog/2010/06/28/common-seo-errors-you-shouldnt-make/</guid>
		<description><![CDATA[Is it difficult doing everything you can think of just trying to get your site to rank higher when it comes to search results? Why aren&#8217;t you seeing the outcome you want? There are quite a few webmasters just starting out that try to get their websites to climb when it comes to search engines [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Admit Your Weaknesses To Grow A strong Business.</title>
		<link>http://trancemarketinggroup.com/blog/2010/05/27/admit-your-weaknesses-to-grow-a-strong-business/</link>
		<comments>http://trancemarketinggroup.com/blog/2010/05/27/admit-your-weaknesses-to-grow-a-strong-business/#comments</comments>
		<pubDate>Thu, 27 May 2010 19:00:38 +0000</pubDate>
		<dc:creator>Troy Scheer</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing ROI]]></category>
		<category><![CDATA[branding]]></category>

		<guid isPermaLink="false">http://trancemarketinggroup.com/blog/?p=375</guid>
		<description><![CDATA[A S.W.O.T. analysis will help you to get to know yourself better, assist you to find out what you do know and, more importantly, what you don&#8217;t know. block your ego when going&#160; through the exercise to get the most out of it. The Strengths and Weaknesses are considered to be internal to the business, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>3 Lifesaving Tactics to Stay Afloat In a Constantly Changing Marketplace</title>
		<link>http://trancemarketinggroup.com/blog/2010/05/20/3-lifesaving-tactics-to-stay-afloat-in-a-constantly-changing-marketplace/</link>
		<comments>http://trancemarketinggroup.com/blog/2010/05/20/3-lifesaving-tactics-to-stay-afloat-in-a-constantly-changing-marketplace/#comments</comments>
		<pubDate>Thu, 20 May 2010 08:36:25 +0000</pubDate>
		<dc:creator>Troy Scheer</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing ROI]]></category>

		<guid isPermaLink="false">http://trancemarketinggroup.com/blog/?p=374</guid>
		<description><![CDATA[Let&#8217;s face the facts&#8230; old-fashioned marketing tools aren&#8217;t going to keep your business a growing and prosperous entity in today&#8217;s marketplace.&#160; Hey, this month&#8217;s hottest techniques and information will be obsolete in six months.&#160; Now, I&#8217;m not saying that old marketing principals can&#8217;t be upgraded and incorporated successfully, but as a rule marketers have to [...]]]></description>
		<wfw:commentRss>http://trancemarketinggroup.com/blog/2010/05/20/3-lifesaving-tactics-to-stay-afloat-in-a-constantly-changing-marketplace/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What Matters NOW &#8211; Things to Think About and Do in 2010</title>
		<link>http://trancemarketinggroup.com/blog/2009/12/14/what-matters-now-things-to-think-about-and-do-in-2010/</link>
		<comments>http://trancemarketinggroup.com/blog/2009/12/14/what-matters-now-things-to-think-about-and-do-in-2010/#comments</comments>
		<pubDate>Mon, 14 Dec 2009 14:04:39 +0000</pubDate>
		<dc:creator>Troy Scheer</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Experiential Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Results Driven Focus]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[time management]]></category>
		<category><![CDATA[Customer Engagement]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[honesty]]></category>
		<category><![CDATA[leader]]></category>
		<category><![CDATA[relationships]]></category>
		<category><![CDATA[trust]]></category>
		<category><![CDATA[values]]></category>

		<guid isPermaLink="false">http://trancemarketinggroup.com/blog/?p=181</guid>
		<description><![CDATA[Have had a chance to read some insights and nuggets of wisdom on how to make our businesses and life better. I would encourage you to download and read this e-book. It&#8217;s an easy read. Each nugget of wisdom is only 200 words or less.
Here are a few of  my favorites from the eBook. Enjoy [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing Spending Pays Off for Small Biz</title>
		<link>http://trancemarketinggroup.com/blog/2009/11/09/marketing-spending-pays-off-for-small-biz/</link>
		<comments>http://trancemarketinggroup.com/blog/2009/11/09/marketing-spending-pays-off-for-small-biz/#comments</comments>
		<pubDate>Mon, 09 Nov 2009 17:53:23 +0000</pubDate>
		<dc:creator>Troy Scheer</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing ROI]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://trancemarketinggroup.com/blog/?p=168</guid>
		<description><![CDATA[Marketing Spending Pays Off for Small Biz
Well, is this a shazam moment or what? Ok, I&#8217;m being sarcastic, but the numbers don&#8217;t lie. Quite ironic that this came into my inbox just after my &#8220;Is Your Marketing thin?&#8221; post. Remember, to have any truly substantial relationship (and that&#8217;s what marketing is folks &#8211; a relationship [...]]]></description>
		<wfw:commentRss>http://trancemarketinggroup.com/blog/2009/11/09/marketing-spending-pays-off-for-small-biz/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is Your Marketing thin?</title>
		<link>http://trancemarketinggroup.com/blog/2009/11/09/is-your-marketing-thin/</link>
		<comments>http://trancemarketinggroup.com/blog/2009/11/09/is-your-marketing-thin/#comments</comments>
		<pubDate>Mon, 09 Nov 2009 17:11:14 +0000</pubDate>
		<dc:creator>Troy Scheer</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing ROI]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[brand credibility]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[wasted marketing]]></category>

		<guid isPermaLink="false">http://trancemarketinggroup.com/blog/?p=162</guid>
		<description><![CDATA[I recently stumbled across this cartoon, and it reminded me of how marketing works for far too many brands. As you read this post, think about what any building would be without a blue print for success. It may look just like the one in the cartoon.
Remember, just because something looks promising from the outside, [...]]]></description>
		<wfw:commentRss>http://trancemarketinggroup.com/blog/2009/11/09/is-your-marketing-thin/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Marketing&#8217;s 5 P&#8217;s</title>
		<link>http://trancemarketinggroup.com/blog/2009/11/04/marketings-5-ps/</link>
		<comments>http://trancemarketinggroup.com/blog/2009/11/04/marketings-5-ps/#comments</comments>
		<pubDate>Wed, 04 Nov 2009 16:50:49 +0000</pubDate>
		<dc:creator>Troy Scheer</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[brand credibility]]></category>
		<category><![CDATA[Customer Engagement]]></category>
		<category><![CDATA[customer relationships]]></category>
		<category><![CDATA[Emotional Engagement]]></category>
		<category><![CDATA[leader]]></category>

		<guid isPermaLink="false">http://trancemarketinggroup.com/blog/?p=154</guid>
		<description><![CDATA[Wait a minute. There are only 4 marketing P&#8217;s, right? Product, Price, Place, Promotion. There, that puts an end to the silly 5 P nonsense.
Unfortunately, too many CEOs, CMOs, small business owners, marketing firms,  you name it, think in the same terms as that first paragraph. They are focused on all the stuff, crap, junk [...]]]></description>
		<wfw:commentRss>http://trancemarketinggroup.com/blog/2009/11/04/marketings-5-ps/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Digital Technology&#8230; Great, But It&#8217;s Still All About People.</title>
		<link>http://trancemarketinggroup.com/blog/2009/09/14/digital-technology-great-but-its-still-all-about-people/</link>
		<comments>http://trancemarketinggroup.com/blog/2009/09/14/digital-technology-great-but-its-still-all-about-people/#comments</comments>
		<pubDate>Mon, 14 Sep 2009 19:29:41 +0000</pubDate>
		<dc:creator>Troy Scheer</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Experiential Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Misc Rant]]></category>
		<category><![CDATA[Neuro Marketing]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[Chief Marketer]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[experience marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google Golden Triangle]]></category>
		<category><![CDATA[Jeff Maling]]></category>
		<category><![CDATA[Mobile Applications]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[web analysis]]></category>
		<category><![CDATA[web usability]]></category>

		<guid isPermaLink="false">http://trancemarketinggroup.com/blog/?p=80</guid>
		<description><![CDATA[Came across a great piece from the Chief Marketer website http://chiefmarketer.com/disciplines/online/0707-digital-tips/ the other day as I was doing a little reading catch up. I couldn&#8217;t help but shake my head in the affirmative as I read through it. Jeff Maling makes some great points in his post. I thought I&#8217;d add my $.02
 
1. Lead [...]]]></description>
		<wfw:commentRss>http://trancemarketinggroup.com/blog/2009/09/14/digital-technology-great-but-its-still-all-about-people/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Engaging Site and Superior SEO: Are They Mutually Exclusive?</title>
		<link>http://trancemarketinggroup.com/blog/2009/06/09/engaging-site-and-superior-seo-are-they-mutally-exclusive/</link>
		<comments>http://trancemarketinggroup.com/blog/2009/06/09/engaging-site-and-superior-seo-are-they-mutally-exclusive/#comments</comments>
		<pubDate>Tue, 09 Jun 2009 03:41:06 +0000</pubDate>
		<dc:creator>Troy Scheer</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Experiential Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Neuro Marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Universal Search]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[Customer Engagement]]></category>
		<category><![CDATA[Emotional Engagement]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Mind Authority]]></category>
		<category><![CDATA[Neuro Persuasion]]></category>
		<category><![CDATA[Old Brain]]></category>

		<guid isPermaLink="false">http://trancemarketinggroup.com/blog/?p=41</guid>
		<description><![CDATA[I read something recently that said, the &#8220;best&#8221; content for being found by search engines and editing in the CMS is plain text, wrapped only by the standard tags &#8211; paragraphs, unordered lists, H2, H3, H4, etc.
I agree that there is value in text content and standard tags. However, there has to be an engaging [...]]]></description>
		<wfw:commentRss>http://trancemarketinggroup.com/blog/2009/06/09/engaging-site-and-superior-seo-are-they-mutally-exclusive/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Attracting, Nurturing &amp; Retaining Customers</title>
		<link>http://trancemarketinggroup.com/blog/2009/05/30/attracting-nurturing-retaining-customers/</link>
		<comments>http://trancemarketinggroup.com/blog/2009/05/30/attracting-nurturing-retaining-customers/#comments</comments>
		<pubDate>Sat, 30 May 2009 13:29:48 +0000</pubDate>
		<dc:creator>Troy Scheer</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[acquiring customers]]></category>
		<category><![CDATA[customer relationships]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[retain customers]]></category>
		<category><![CDATA[retianing customers]]></category>

		<guid isPermaLink="false">http://trancemarketinggroup.com/blog/?p=25</guid>
		<description><![CDATA[Seems pretty basic. According to survey results Heidrick &#38; Struggles, the No. 1 focus for C-level executives in 2009 is the customer—acquiring new ones, increasing retention and improving their lifetime value, in that order.
So, if these relatively simple metrics are what C-Level Execs are looking at to determine marketing success, why do so many &#8220;marketing [...]]]></description>
		<wfw:commentRss>http://trancemarketinggroup.com/blog/2009/05/30/attracting-nurturing-retaining-customers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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