How To Conduct a Step-by-Step Keyword Research

You can now undertake the following steps to complete your keyword search. The goal is to find out what the monthly search volume for a certain keyword. We must also know how much competition there is for our specific keyword. It is important that you make a record of your outcomes, and the ultimate way to do this is to make a spreadsheet of some outline. You should use Excel or Word for this exercise. This way, you won’t have to remember critical info in your head.

We will suppose you are starting from scratch. You have a parcel delivery service with which you intend to create traffic. Now, what keywords will you utilize that will accurately reflect your niche business? Let’s start using a tool that will produce several ideas for you.

There are many tools online that you could use that will help you with this exercise. Type in your niche idea; that is “parcel delivery”. Now, you should be presented with a summary of keywords that are related to your parcel delivery term. On the right-hand side, you will probably view the approximate monthly search volume. Make an observation of how many monthly searches are produced for your particular keyword. Then scroll down and check out the additional keywords to look at section. Now, put any new keyword that you feel fits your niche, making a note again of the monthly searches.

After you have completed that exercise it is time to find out how much competition there is online for each of your keywords. Head to among the main browsers and key in your chosen keyword in quotes. So parcel delivery will be “parcel delivery.” Today there were 604,000 competitors for this particular keyword. Let’s test putting a word to vary it. Key in “next day parcel delivery.” Now, there’s 2,540 competitors for this term. This can be a very excellent keyword to use, as well as be relatively easy for you to get to the peak 10 search result.

Now, repeat the exercise for all your other keywords that you have and you desire to use. Record the info in your spreadsheet. Make an observation of the monthly searches and the amount of competitors for each keyword.

Yet another incredibly helpful tool you need to use is one that supplies you suggestions for keywords and their monthly searches. Only use the free tools. There is absolutely no need that you should purchase a keyword tool for this small-scale project, unless you want to. There are plenty of keyword tools available, but these two should suffice. Once you’ve gathered your list of keywords, there’s a little extra research that you can do to evaluate the strength of your competition that is already on the first page of the search result. You are aiming to unseat your competition for rankings by taking their spots.