Who is the Marketing Team?

It’s great to see that someone else views marketing on the same level I do.  It’s so much more than logos, advertising, press releases, seo, media, etc. I say don’t “do marketing,” “be marketing.”

Great article found by Max Kalehoff at MediaPost.com!

I have been preaching this to clients for years. Every aspect of one’s business is marketing. It’s about attracting customers, nurturing customers, and retaining those customers. Marketing, like everything in life, is about cultivating relationships and team. I think sometimes businesses, and society in general, tend to want to segment everything far too much. Be the melting pot.
That’s what creates true strength, not individual areas working independent of the group. It’s like a good sports team. There may be times when elements of an objective need to be worked on independently, but everything must ultimately come back together to truly be successful in coming back together to reach and surpass the goals and objectives of the entity.

Bravo! Max. I will be citing this in some of my communications with the world.