If you believe in the power of relationships I think XM should hold a significant portion of the marketing mix. As someone who has utilized (and still do) traditional media (tv, radio, print), I strongly believe that these vehicles can provide a supporting role in XM. However, as I recall someone saying, you don’t hug [...]

I would imagine you are already asking, “What does he mean by that?” Well, in my fifteen years in the marketing industry I’ve found that there are far too many “executives” who definitely are not leaders. Conversely, I’ve found a lot of leaders who don’t hold a “C” title: CEO, COO, CFO, CMO, you get [...]